The sea, once it casts its spell, holds one in its net of wonder forever.
— Jacques Cousteau

I think Baleen Design was really founded when I was 10 years old, sitting in science class drawing whales all over my notebooks while watching The Voyage of the Mimi. When you grow up in a beach town, everything seems to revolve around the sea and it has a way of seeping into your soul.

When I moved out to California to go to art school, there they were, breaching under the Golden Gate bridge as I ran across it, slapping their tales while I waited for the next set of waves to roll in, bobbing up and down next to the boat on a fishing trip.

The gentle giants of the sea have always been a part of me. And so, when it came time to create the brand for this business, I knew it would involve whales. After all, a brand is really a story, and at the soul of mine you will find the sea.